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These days, it seems like all the days blend together. That’s where an Apple Watch or other smartwatch can help. Your entire schedule is not only at fingertips—it’s on your wrist, too. Can’t find your phone? Ping it from your watch. Trying to find inspiration to work out? Turn on push notifications and have a (friendly) competition with loved ones to close your rings. Forget your wallet at home? Just tap that computer below your hand on the card reader. So if someone you know (or you) has been waiting for the “right time” (pun intended) to get a smartwatch, the moment has finally arrived.
The biggest Apple Watch Black Friday sales and deals on other smartwatches started rolling out weeks before the actual “holiday” on November 27. Major retailers like Best Buy, Walmart, and Amazon are already running deals on a variety of models.
To find your wrist-mounted dream screen, you could try online comparison shopping and scouting for digital coupons at your favorite retailers. But why not just bookmark this page? We’re doing regular updates on the best Apple Watch Black Friday and other smartwatch deals until the sales are over.
The Best Buy Black Friday deals on electronics, appliances, and more
Shop Target’s Black Friday sale for gear, gadgets, and gifts
The best Black Friday Walmart deals
Shop Amazon holiday deals for great savings anytime
Great Black Friday deal we love
The Best Apple Watch Black Friday Deals 2020
We’ve cherry-picked some of the best Apple watch and smartwatch Black Friday sales for you here. We hope you find your new best wrist friend—or the perfect gift—below.
Apple Watch SE (GPS, 44mm) – Silver Aluminum Case with White Sport Band—Now $289 (was $309)
Fitbit Inspire 2 Health & Fitness Tracker with a Free 1-Year Fitbit Premium Trial, 24/7 Heart Rate, Black/Black, One Size—Now $69 (was $100)
Garmin Venu, GPS Smartwatch with Bright Touchscreen Display—Now $250 (was $350)
Samsung Galaxy Watch 3—Now $369 (was $430)
Apple Watch Series 6—$379 (was $399). The Apple Watch Series 6 has a few advantages over the SE. For starters, it’s got more design and color choices, including steel and titanium band options. It also has an always-on display, so you don’t have to tap the device to see notifications. But the big update exclusively available in Series 6 are sensors that measure blood oxygen levels, offering important insights about respiratory and cardiac health, and an electrical heart sensor app that can detect irregular heart rhythms. If tracking vitals is of the utmost importance, that might make the Series 6 a better investment.
Apple Watch Series 3—$179 (was $199). An Apple Watch is like having a mini iPhone (not to be confused with the iPhone 12 Mini right on your wrist—receive text messages, calls, reminders, alerts, plus track health and fitness metrics, too. The latest version, the series 6, will run you $400, but you can pick up an equally fabulous Apple Watch Series 3 GPS with Sport Band right now for under $180.
Apple Watch Series 5 44mm Space Gray Aluminum Case—$329 (was $429). Enjoy the convenience of viewing the time and notifications instantly with the Apple Watch Series 5, thanks to the new always-on display. A 30% larger screen makes this the ideal gift for near-sighted friends and family. Fall detection and an ECG app to monitor heart rate ensure safety.
Fitbit Sense Advanced Smartwatch—$280 (was $330). Feeling stressed? Weird, so are we. This Fitbit detects electrodermal activity, which is based on sweat glands and blood flow, to track just how nervous you really are and when your anxiety spikes. A temperature sensor lets you know your baseline temp, and heart rate notifications keep you up to speed on your cardiac health.
Fitbit Versa 2 Smartwatch—$130 (was $180). The pink Versa 2 isn’t just cute—it also has built-in Alexa, so you can check the weather, set alarms, and create reminders with the sound of your voice. Personalized reminders push you to get more steps or hydrate, and all-day activity tracking takes all your motions into account.
Galaxy Watch Active2—$180 (was $250). Samsung’s Galaxy Watch may be relatively new to the market (the first model debuted in 2018), but users have gone nuts for the newest health-focused model, the Galaxy Watch Active2. It features an AMOLED display, tracks the most popular workouts (such as swimming and running), and provides feedback to help you meet your fitness goals. It also contains an integrated sleep tracker, giving you tips for a better night’s rest, and stress sensors that can bring up the pre-installed Calm app to help you get centered.
Samsung Galaxy Watch In Green—$140 (was $200). From a distance, it’s easy to mistake this Samsung Galaxy Watch for an Apple Watch. But there are some big differences to consider. For starters, the Galaxy Watch has a round face that’s more like a traditional watch. It’s also compatible with both Android and select iOS smartphones, though it does offer greater functionality with an Android. The Galaxy Watch has historically been made of stronger dustproof and water-resistant materials and offers a slightly longer battery life, too.
Samsung – Galaxy Watch Smartwatch 42mm Stainless Steel—$208 (was $260). Track your workout and look stylish, too, with this sleek smartwatch made with military-grade Corning Gorilla Glass DX+ for maximum durability. It pairs with Android and Apple iOS via Bluetooth, can last two full days on a single charge, and can even replace your wallet if you have Samsung Pay NFC. Bands are easy to switch out, if you’re really really serious about accessorizing. It even looks good charging on its wireless dock.
Samsung – Galaxy Watch3 Smartwatch 41mm Stainless BT—$340 (was $400). The Galaxy Watch3 is Samsung’s most advanced smartwatch; and this “Mystic Bronze” one sure is pretty. It has all the usual smartwatch functionality—talk, text, music, notifications, sleep and activity tracking, a heart monitor, and more—plus VO2 max tracking and an emergency call feature. The fact that it’s metallic pink is going to make someone on your gift list very happy.
Fitbit Charge 4 Activity Tracker—$150 (was $100). The OG fitness tracker is back and better than ever. The Fitbit Charge 4 Activity Tracker is long-lasting—up to 7 days on a single charge. It has built-in GPS and a heart rate monitor to track hikes, runs, and other activities like swimming, thanks to its waterproof design. Plus, the backlit LED display is easy on the eyes, especially if you’re in a dark room or area. It’s compatible with both iOS and Android devices and has its own mobile wallet feature.
Garmin – Forerunner 235 GPS Running Watch—$150 (was $100). Most wearables leave runners wanting more. Not this highly-rated Garmin running watch. In addition to tracking steps, distance, and calories burned, its Elevate heart rate monitor can also calculate your VO2 max, or maximum rate of oxygen consumption, and predict your race times. But it won’t judge you if you slow down—it tracks sleep and inactivity, too, gently nudging you if you’re too sedentary.
Garmin vivoactive 4 Smartwatch—$242 (was $350). The vivoactive 4 from Garmin has built-in GPS (perhaps a given from the well-known GPS maker), but it does so much more. It can download your playlists from Spotify, Amazon Music and other streaming services, making it simple to listen to your favorite tunes while working out. It even syncs with headphones to be a standalone fitness device—no need to bring your phone with you. It has incident detection and assistance capabilities, updating emergency contacts with your location in real-time.
Fossil Gen 5 Julianna Smartwatch—$179 (was $295). This touchscreen device by watchmaker Fossil is powered by Google’s Wear OS, but it can pair with both Android and iOS devices. This model is perfect for those on the go, thanks to its quick-charging features—it can reach 80% in less than an hour. The charger is magnetic and snaps to the back of the device. And if you step away from your phone, you can answer phone calls directly from the watch.
