I was looking for another article and ran across this piece and even though these comments are from back in Feb. '08 I've got to respond kindly to martymefurst. Cost's are on the rise! And the jest of this piece echo's where customer's are starting to complain and frankly I salute this guy. Personally I don't care about some ones stock going up in value at my expense. An example is: I went from cable TV to Dish about 4 yrs ago to get away from cable prices to find myself paying more. In addition to that....I discovered I'm paying for channels that need physically another Dish attached to my house. People are paying more for technology and when it comes to internet service speeds the US is way behind the curve. So, yeah...you bet folks are going to get creative because we're not getting what we're paying for. And people are going to start cutting back.