I wouldn't have a huge problem with clicking on ads (or giving my business to the companies involved) if the ads weren't such god-awful pieces of crap. Something like 99.9% of all online advertisements are astonishingly stupid, and of the remaining 0.01%, maybe 5% of those are relevant to my interests. There's a tip that most sites can take from Google (and the like). Simple text, or even clean graphical ads on a site don't offend me. Pop ups, pop unders, shoshkeles, etc. are offensive and stupid. Any business or website that uses these kind of ads *deserves* to go out of business (and they should be kicked in the balls for good measure). I'll quit blocking ads when the sites quit using offensive ads. That'll probably take quite some time.