Sometimes car marketers really earn their shrimp cocktail. Saddled with an unfavorable Euros-to-dollars conversion, Volkswagen North America needed a sales hook to take the edge off the slight premium buyers would pay for its German-built 2009 Tiguan. The answer was to hail the new compact model as "The GTI of SUVs." That tagline implies the Tiguan packs the driving entertainment of the company's sports hatchback, with extra room for lawn chairs, soccer balls and a 72-pack of Mott's.