Fitting for a programmers conference, this Apple keynote focused on software—and the announcement of a new iPhone felt almost like an afterthought. Nearly an hour of the keynote was dedicated to a parade of developers who had built iPhone programs using the software developers kit (SDK). But is it really as easy to write iPhone apps as Apple says it is?

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Well, the official announcement is in—and it's exactly what we were all expecting. The new iPhone, equipped with 3G, GPS, and a much slimmer price, will be available for purchase in 22 countries (including the US) starting July 11.

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It's official. The iPhone has gotten a birthday facelift, and the juicy details are all in line with the rumors we've been hearing all month—3G, GPS, an integrated app store, and a glossy new plastic back in black or old-school Apple white. Perhaps most surprising is a substantial price drop—down to $199 for the 8GB version and $299 for the 16GB (price drops were hinted at, but no amounts). Here's what else Apple campers will be dreaming about when they pitch their tents prior to the July 11 launch date.

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At this very moment, Steve Jobs is on stage in San Francisco where he is expected to unveil the next version of the iPhone. High-speed 3G data connectivity, on-board GPS and a fully developed application store are all likely to be in the cards.

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Italians have better coffee, better food, shorter workdays. And now their iPhones are going to be cooler than ours, too? That's unfair. But according to La Repubblica, a daily newspaper in Rome, Telecom Italia has signed a non-exclusive deal to distribute a new, 3G-compatible iPhone. It will be unlocked, and won't come with a two-year contract.

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A few enterprising gamers have managed to port the popular shooter game Quake 3 onto the iPhone and iPod Touch. A YouTube video recently put into circulation shows how they've taken advantage of the devices' built-in accelerometers and touch-screen capability. Basically, you move around by tilting the iPhone or iPod, and tap the screen to blast bad guys. They've set it up so that multi-player games are possible, too.

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Apples flagship store in San Francisco is out of iPhones? Online orders will take five to seven business days? Retail stores around the country are reportedly running extremely low or, in many cases, just plain out of iPhones. This shortage may simply be due to Apples shortsighted estimate of demand. But many believe it to be an early indication that they're trying to clear product to make way for a (clouds part, sun shines, choir sings) 3G iPhone.

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An angry Apple iMac owner filed a class-action lawsuit against the company because she says the monitors don't display as many colors as advertised. The lawsuit claims that Apple knows its monitors only display 262,144 colors, but asserts in marketing materials that the machines flash millions of hues.

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At this point we've known for a while that the much-talked-about gPhone isn't actually going to be a single device, but a whole slew of them running Google's Android platform, but that doesn't mean the buzz is dying out. Now CNET says there's a new race heating up, as Google and Apple vie for the attention of independent software developers.

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The Financial Times reported yesterday that Apple is considering a plan to give people free access to its library of tunes if they pay more for their iPods or iPhones.

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A group of independent software developers claims to be close to loosening Apples reins over the software that can run on the iPhone once and for all. Apple announced recently that it plans to start releasing software made by third party developers in June. First, though, those applications will be checked, and then sold or given away free (whichever the developer chooses) directly by Apple, either through iTunes or a virtual store on the phone itself.

But if the independent group, known as the iPhone Dev Team, has its way, that strict outline is going to be shaken up a bit.

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